With a booming demand for cosmetics, it has grabbed everyone’s attention. Cosmetics are no longer restricted to women as it has reached a wider audience along with their applications in various industries like the entertainment industry, healthcare industry, hospitality industry, etc.
Cosmetic brands have raised the bar high and the competition is fierce. Brands must be well-equipped with packaging, designing, and branding strategies to face the rat race. This is one important factor which will make your product stand out of the crowd.
To develop a product, companies require passion and grit. Great cosmetic packaging is equally important as it serves as a tool that has a story to tell and drives purchase decisions. It creates a great impact on the emotions and the mindset of customers.
This blog will help you understand why packaging plays a vital role in the cosmetic industry. Let’s explore further to level up your packaging game.
Importance Of Cosmetic Packaging: How It Drives Customers’ Purchase Decisions?
A packaging label is the very first thing that a consumer sees while purchasing cosmetics.
In this era where Instagram reals and YouTube shorts are one of the most widely consumed types of content on the Internet, the attention span of people is getting lower. Making the first impression becomes difficult. This is where visually attractive packaging plays a crucial role.
Let’s dive deep into some of the reasons and the purpose of creating wonderful Aesthetic cosmetic labels.
1. Grabbing Customers Attention
A well-designed cosmetic label creates an impeccable first impression which piques customers’ curiosity and draws more customers. The package of the product conveys a story in a visual form.
2. Asserting Brand Identity
Packaging should resemble the brand identity and the essence of the product. A strategically planned package design promotes brand awareness and strikes a natural bond with the customer.
For example- Glossier is one such cosmetic company whose skin-care products have amazing package labels which reinforces a strong brand identity. It has simple packaging with stunning designs which helps them drive more customers.
3. Using Sustainable and Eco-friendly Cosmetic Packaging
Sustainable products have become a go-to choice for Genz’s. Recently more and more brands are shifting towards recyclable cosmetic packages. This shows brands’ commitment and social responsibility towards the planet. Eco-consumers will resonate with it.
Did you know? Very famous and liked by most people, MAC cosmetics is on the move to standardise itself and move towards sustainable packaging. An interesting fact is that in 2021, MAC cosmetics appealed to its customers to return empty MAC packages so that they could recycle them.
4. Creating Unboxing Experiences Memorable
You might have noticed that whenever a cosmetic parcel arrives at your doorstep which you might have ordered earlier fills you with excitement. To make your unboxing experiences memorable, beauty brands must create captivating labels to keep the customers hooked to their product.
So far we have seen why it is important for the brands to create unique packaging. But do you have any idea what makes a packaging label stand out? If not, then read further to create one for your brand.
How To Make Custom Cosmetic Packaging For Your Products?
If you are a designer or a cosmetic label producer looking for guidance to create premium labels then you are at the right place. It’s necessary to believe that aesthetic feel matters. Only having a nice product will not help you. An exciting cosmetic label that steers the excitement of the customers can drive visitors to your website.
There are various steps that you need to follow to create custom labels that your customers can relate to,
1. Choosing the Right Theme To Beat The Competition
Selecting a great theme for your label that fits your brand perfectly is the first and foremost thing to do. The theme should convey the brand story.
2. The Styling Of Packaging
Remember your target audience while styling your cosmetic labels. For instance, if your target audience is GenZ then you can choose quirky and cool labels with colourful styles but in the case of a chic crowd, a minimalist label might grab their interest.
From hand-drawn creative illustrations to captivating images to a minimalistic label, you can opt for whatever you like.
3. Personalised images may do the needful
Once done with the styling, it’s time to decide which images to choose. Adding images that feature your brand identity and uniqueness will make your brand prominent. One needs to figure out the X-factor of their brand.
4. Shaping your labels correctly
You need to decide whether to opt for a traditional label shape or something customised like separate labels for the front part and back. One can also choose a single label wrapped around the product’s body. Secondly, choosing the right paper quality is a must. It may be a transparent background or a standard paper.
5. Readability is the key
Choosing the appropriate font for your labels is the key point or all your efforts go in vain. If the cosmetic labels are not readable then creating a brand image becomes far-fetched. It becomes confusing for customers to make an informed purchase decision.
We are now well aware of how to create great labels. So, is this the end of our cosmetic packaging game? Of course not, what if I say something exciting is still left to be read?
Well, it’s important to decide the material in which your customers will receive the cosmetics.
Let’s see what are the different types of packaging materials,
Materials To Be Used For Cosmetic Packaging
There are plenty of materials available in the market having their pros and cons. The material of the beauty product enhances the presentation of the product making it appealing to customers. The packaging material could be a;
1. Glass Packaging
Glass packaging looks classy and elegant. It helps maintain the integrity of the product and keeps it light-protected. Moreover, their eco-friendly nature is appealing to eco-consumers.
2. Aluminium Packaging
To preserve the product’s quality, one can opt for aluminium containers. They are lightweight, sustainable and used mainly for high-end cosmetics like lipsticks, eyeliner, etc.
3. Flexible Packaging
The Beauty Industry has seen a massive uproar due to its flexible packaging. It is mostly used for face masks and samples. Flexible packaging is convenient without any limitations on its size and shape. Nykaa’s sheet masks have cool flexible packaging.
Brands must adhere to beauty standards and make their packaging and design up to the customer’s expectations.
FAQ: Everything You Need To Know About Cosmetic Packaging And Designing
What cosmetic packaging products should one have?
A wide variety of packages are available online including Pump bottles for moisturiser and foundation, Lip gloss Containers and paper board packages. These are a must-have for any beauty brand.
Is It necessary to hire a designer to design the labels?
It depends on you whether you want to hire any design agency or not. But hiring one surely levels up your chances to face the fierce competition.
Where should I purchase cosmetic packaging?
You can purchase your packages from online websites like Amazon, Flipkart or Etsy.
What are some cost-effective packaging solutions for small business owners?
Well, choosing local manufacturers and opting for minimal designs can help to cut costs and help you save a lot for other purposes like advertising.
Conclusion
To conclude, Cosmetic Packaging is an art that requires creativity and Innovation. Packaging can either make businesses successful or break them.
Investing money in sustainable, captivating and elegant cosmetic packaging solutions from Qodenext may help you gain customers’ trust and loyalty, a strong brand presence, and a powerful storytelling feature to thrive in the highly competitive beauty Industry.
