More than 100 million foodborne ailments are contracted in India each year. Regrettably, 120,000+ annual deaths are directly attributed to these illnesses. The COVID-19 pandemic has furthered the already escalating demographic-driven pressure of the increasing population.
Unsurprisingly, food safety risks are a constant concern for companies in the FMCG sector, with the potential for broad financial and reputational consequences. The conventional methods of monitoring and responding to food safety challenges are no longer adequate given the rapid growth in global sourcing networks, brand proliferation, and consumer demand for transparency.
And while transparency in supply chains has been a buzzword of late, the seemingly proactive traceability measures fall short in one or the way. For instance, they:
As a result, organisations face the challenge of operating in a ‘fog’ of information and lack the capabilities to take action – certainly a hapless position to be in any time, but especially during a crisis (COVID serves as a genuine example).
So, the notion of granular monitoring of the supply chain through real-time visibility, coupled with end-to-end collaboration in response to an issue is fundamental and not a theoretical construct.
Along those lines, below are some high-tech ways in which companies can provide greater visibility and response agility into their supply chains for addressing and alleviating food safety challenges.
From a grander perspective, there are several reasons why the vendor end, i.e., the component level, should be digitised. They pertain to the need to amalgamate the source production data — mapping the journey from farm to production, accessing the vendor plant capacities and qualities, vendor material sourcing action plans, and comprehending and improving the vendor production plan.
All in all, the idea is to provide a much more comprehensive view of the vendor’s end of the supply chain, thus, paving the way for real-time visibility into the vendor’s product material flow, logistics GPA, material sourcing plans, etc.
Overcoming challenges in this regard would entail attaining the same level of granularity across all the internal systems (i.e., ERP, CRM, etc.) that would be required to support this enhanced visibility into the real-time data.
From ensuring compliance to providing a means of quality assurance, tracing the plant’s production process can benefit companies in several ways. This translates to, for instance:
The pipeline models, which provide an end-to-end visualisation of the transportation process, are becoming increasingly popular and afford companies with a dynamic and real-time picture of the movement and location of their goods.
For example, Qodenext’s warehouse and logistics solution for FMCGs:
Much like vendor’s side digitisation, there are several reasons why companies should digitise their retail portal – e.g., real-time visibility into the product materials supply chain, synchronisation of the inventory with the vendors’ end, and other like functionalities like:
With the use of the right solutions, all the above initiatives can be championed by organisations to ensure high-grade traceability in their supply chains. Here, traceability refers to the capability of:
Food safety is a critical aspect of the food industry. And, with the advent of advanced technologies, companies have several technologies at their disposal to bolster their capabilities in assuring that food safety risks are minimised within their supply chains.
At Qodenext, we deliver seamless traceability solutions solution to enable FMCG companies to:
Altogether, these digitisation efforts streamline the traditional supply chain operations and equip FMCG companies with superior flexibility and agility to evolve and provide a much safer product to their customers.
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